Useful Articles and Links

Articles

How to Use LinkedIn
The new rules for a new marketing channel

Should B2B Marketers Waste Time on Twitter?
The answer is yes

How Nonprofits Use Social Media
A case study on MomsRising.Org

Prescriptions for Ailing B2B Publishers
The solution is conversion marketing

How to Start and Run an E-Mail Newsletter
An interview with IMN’s David Fish

Family Values: Internal Marketing and CRM
Professor Don Schultz on employee behavior

Links

Edith Roman Associates: Your one-stop source for successful B2B marketing
DMRS Group: Architects & consultants in database marketing
IMN: Content-driven e-communications
Chief Marketer: Your marketing one-stop
Jacobs & Clevenger: An independent multi-channel direct marketing agency
Racom Communications: Money-making marketing book