Frequently Asked Questions

What is custom publishing?
How is it presented?
Why not use these channels strictly for selling?
How do you measure the success of a custom publishing program?
Why outsource this work when it can be done inhouse?
How can you grasp our particular marketing challenges?
What if I want to make changes in your copy?
How long does it take you to finish a project?
What are your prices?

What is custom publishing?
The Custom Publishing Council defines it this way:

“Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content—via print, Internet, and other media—so intrinsically valuable that it moves the recipient’s behavior in a desired direction.”

In short, it consists of value-added content with a soft peddle on selling.

How is it presented?
Custom or branded content can be delivered in many ways: Through Web sites, Email newsletters, blogs, social media, mobile messaging, white papers, print brochures and magazines.

Why not use these channels strictly for selling?
Selling has its place. But readers expect more when they open up an email newsletter. They want useful content: Tips, technical information, best practices, even humor. And it has to be written using all the arts of storytelling.

How do you measure the success of a custom publishing program?
Through the metrics. When conducted online, you can determine in real time what people are reading and reacting to. Beyond that, you can base it on measurable transaction results and lifetime value.

Why outsource this work when it can be done inhouse?
First of all, can it be done inhouse? Many companies are working with reduced staffs. In some cases, they dump the job of writing custom pieces onto an over-burdened staff writer, or on technical experts who lack writing skills. With TellAllMarketing, you get access to our network of talented Web content writers, each of whom brings a fresh perspective and polish. And you can realize these benefits for less than it would cost to hire a full-time website copywriter.

How can you grasp our particular marketing challenges? 
By asking questions and listening. We’re professional journalists—that’s what we do. We make sure we understand your business and audience before we start writing.

What if I want to make changes in your copy?
We’re happy to revise copy so that it better suits your needs. Revisions are an essential part of the process.  

How long does it take you to finish a project?
Depending on the complexity, it can take anywhere from a week to a month. We like as much notice as possible, but we pride ourselves on our deadline performance and ability to turn things around in a hurry. Ongoing newsletters and blogs are produced on a set schedule.

What are your prices?
We have a low overhead, so we’re very competitively priced. We offer several different arrangements, ranging from payment by the piece to retainers for continuing work and consulting. Call or email us, and we’ll be happy to send you a price sheet.