Email Marketing

Email marketing newsletters are the single best way of staying in touch with your client base. And while their primary mission isn’t to sell, they can boost sales by showing you what customers want. A person who clicks through to multiple articles on a subject is a good prospect for a related service. Even better, newsletters can be versioned for different audience segments, based on analytics and reader preferences.

Sometimes email marketing newsletters do lead directly to sales. The Exposures catalog tested an e-letter, and the customers who got it contributed 18% more in revenue than those who received only the catalog, according to marketing guru Arthur Middle Hughes.

Ray Schultz, the head of TellAllmarketing, has created many compelling email marketing campaigns, everything from dailies to monthlies. He combines strong content with an engaging tone, resulting in high clickthrough and open rates. Call him at 212-486-2651, or email him at ray@tellallmarketing.com.