Blogging

Want to engage customers and enhance your search engine strategy? Start a corporate blog. But do it in a way that drives maximum value for your brand.

Blogs are easy to create, but some are better than others. The best ones inform and entertain, while avoiding sales pitches. But think of the benefits. Blogs draw Web site traffic, and they are interactive—customers respond to posts in real time. And if you draw negative feedback? Don’t worry—one pundit refers to this as "black gold." You can respond to it and learn.

Ray Schultz, the founder of TellAllmarketing, is a top b2b blogger, who helped develop the Big Fat Marketing Blog, and now runs company blogs for clients like Edith Roman Associates. He combines subtle brand messages with first-rate educational content and even some humor and history. Talk to Ray about TellAllmarketing’s world-class blogging services. Call him at 212-486-2651, or email him at ray@tellallmarketing.com